Digital Video Production

Turning ideas into high-quality storytelling videos to reach online audiences.

Happy Fresh

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Calpis

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Malay Mail

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SAMSUNG : Check In Kampung

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Sarawak : Returns Throughout Generations

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UNHCR Malaysia

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HappyFresh x Hunny Madu - Wanna Be Happy

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Holiday Villa

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MindFlux Sdn Bhd
A-12-07, Pinnacle Petaling Jaya,
Jalan Utara C, 46200 Petaling Jaya, Selangor
Malaysia

+603 – 7613 1554

hello@mindflux.com.my

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Project Overview

This project was executed in September 2018 with the objective of bringing awareness about Happy Fresh to the Indonesian market.

Our Approach

Video Production – On-Site Shooting

  • Produced a video to showcase the simplicity and benefits of the HappyFresh app in a real-life situation. The video features a busy couple with a common household problem, finding the time for grocery shopping. They manage to resolve their issue by turning to the HappyFresh app as a modern solution.

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Project Overview

The project was to create an engaging video to celebrate Calpis’ 100th anniversary.

Our Approach

Video Production – Studio Content Production

  • Highlighted the anniversary with a reaction video of children tasting various flavours of Calpis drinks. The video captured the children’s natural and funny responses to drinking a “100-year-old milk”.

More Than

750,000 Views

More Than

0
Views

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Project Overview

This project aimed to highlight the iconic local food attractions around Klang Valley. The execution began in September 2018 which included 24 videos released over the course of 12 months.

Our Approach

 

Video Production – On-Site Shooting

  • Produced food review videos on street food and dine-in eateries. From engaging text to compressing content into 60-second videos, we focused on making informational content for easy viewing. 

Over

200,000 Views Each Video

Over

0
Views Each Video

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Project Overview

A collaboration between TV3 and Samsung, this project was executed in May 2019. The objective was to drive traffic to promote and create interest for the public to participate in their online contest.

Our Approach

Video Production – On-Site Shooting

  • Produced an activation video for “Check In Kampung” campaign.
    Using Samsung Galaxy A ambassadors to promote the online contest, their fans travelled to the campaign location in Melaka where they transformed a street into a work of art.
    Content direction was strategised between Mind Flux and TV3.

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Project Overview

This project for Sarawak Tourism Board began in January 2020. The objective was to educate and unfold the uniqueness of Sarawak by highlighting the Culture, Adventure, Nature, Food and Festival.

Our Approach

Video Production – On-Site Shooting

  • Produced four videos of different festivities celebrated by Sarawakians.

  • All videos highlighted the details that goes behind every festivity such as preparation, outfit food and the commemoration.

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Project Overview

Started from Ramadan until the end of July, this campaign aims to show how humanity can bring people together no matter who they are in conjunction of the holy month.

Our Approach

Video Production – On-Site Shooting

  • Produced to highlight the differences and similarities between refugees and Malaysians.

  • The main messaging was to show that refugees may live differently than us but they too share the same dream, aspirations and desires.

Over

250,000 Views

Over

0
Views

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Project Overview

Collaborated with Ghaz Abu Bakar or known as Ghaz, in the making of Happy Fresh regional campaign.

The one-month campaign featured #MakeInLawsHappy as its theme with easy grocery delivery as the end message. The music video starred Hunny Madu as the singer-songwriter.

Our Approach

 

Video Production- On-Site Shooting 

  • Collaborated with Hunny Madu & Bo Amir by composing the Wanna be Happy song. 

 

  • Planned the campaign concept & music video flow, prior to shooting.

 

  • Carried out a campaign photoshoot for Happy Fresh creative materials.

 

Over

111,000 Views

Over

0
Views

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Project Overview

oliday Villa is an international hotel brand based in Kuala Lumpur. To date, it accounts for 22 hotels, operating in 8 different countries.

The 6-month retainer with Holiday Villa includes content restructuring delivery, amplified through social media and digital platform for brand and services enhancement.

Our APPROACH

 

Video Production- On-Site Shooting 

  • All highlighted videos portray different facilities, amenities, surroundings, and hotel outlook to showcase Hotel Villa for better brand delivery. 

 

  • Produced a 360° digital walkthrough of their hotel rooms & facilities, allowing their customers to envision the hotel surroundings. 

 

Over

113,000 Views

Over

0
Views

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