Awareness & Reach

Marketing campaigns designed to spread the word about a brand, product or service. 

Holiday Villa Hotels & Resorts

Naelofar Hijab - De'Orient

Naelofar Hijab - Namika

Project Overview

Holiday Villa had signed a 6-month retainer with the goal of showcasing holiday vacations and stay experience with Holiday Villa. The purpose is to inspire audience which will promptly encourage a desire to travel with Holiday Villa.

Our Strategy

Digital Marketing – Social Media Management

  • Re-constructed Holiday Villa’s Instagram profile into a travelgram.

 

Creative – Photography

  • Travelled to various Holiday Villa locations to capture the surrounding from nature’s beauty to hotel facilities to local delicacies.

Over

3 Mil Reach

Over

8 Mil Impressions

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0 Mil
Reach

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0 Mil
Impressions

Project Overview

This campaign was executed for the launch of Naelofar’s Raya Hijab collection, De’Orient. The 3-month campaign began in March and was completed in June 2019.

Our Strategy

Digital Marketing – Social Media Management

  • Incorporated elements from design concept to the digital ad content.

 

  • Utilised tracking tools to analyse new and current audiences.

 

Creative – Photography & Web Development

  • Created a dedicated landing page to feature the De’Orient hijab collection.

 

Video Production – On-Site Shooting

  • Produced exclusive videos to highlight the De’Orient hijab collection.

 

The campaign was a huge success with the collection of nine different designs completely sold out on its launch day.

Over

716 K Reach

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2.7 Mil Impressions

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0 K
Reach

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0 M
Impressions

Project Overview

Began in early February until March 2019, this campaign was executed to launch two of Neelofa’s Birthday Hijab collections: Neelofa Edition and Namika Collection.

Our Strategy

Digital Marketing – Social Media Management & Influencer Outreach

  • Engaged various influencers with unique content that celebrates modern women.

 

  • Created a hype before the release of both collection with the hashtag #RealYou.

 

  • Featured ads and promotions to reach audience about the new collection launch.

 

Creative – Graphic Design

  • Designed modern, appealing visuals on women empowerment as its theme. 

 

Live Streaming

  • Highlighted the launch with a live video on social media.

Over

1.5 Mil Reach

Over

3.6 Mil Impressions

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0 Mil
Reach

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0 Mil
Impressions